Sponsor Spotlight: ZenBud
How a 24-Year-Old Innovator Is Reimagining the Future of Mental Health Tools

The Lifelong Wellbeing Foundation is honored to spotlight ZenBud, an emerging leader in neuroscience-driven mental health technology, and its founder, Jon Hacker, a young innovator with neurotech experience and a mission that aligns beautifully with our work.
ZenBud is built around a central question: What if we could help people shift out of constant fight-or-flight through effortless, science-backed technology?
For college students facing unprecedented levels of stress, overstimulation, and pressure, this question matters more than ever.

Meet Jon Hacker: A New Kind of Innovator for a New Generation
Few founders can say they’ve been working in their field for over a decade by age 24, but Jon can.
His journey started early, shaped by his own struggles with OCD and chronic fight-or-flight patterns when he was young. Instead of accepting his experience as fixed, he became fascinated by the nervous system, its potential, and the possibility that technology could help people feel differently.
“So much of lifelong health is built out of habits formed in childhood and young adulthood,” Jon shared. “I wanted the next generation to have tools I didn’t have.”
By age 11, he was experimenting with ways to stimulate different neurons in the body. Through middle school, high school, and into college, he kept building. He iterated on ideas, scrapped approaches that didn’t work, and pursued a vision long before he had a fully formed company.
Today, that work lives inside NeurGear, the parent company Jon founded to advance scalable ultrasound neuromodulation technologies. ZenBud is its flagship brand and the first tool bringing this science directly to everyday users.
What ZenBud Does: A Breakthrough in Accessible Nervous System Regulation
ZenBud uses ultrasound vagus nerve stimulation to help users shift out of “fight-or-flight” and into a parasympathetic “rest-and-digest” state.
Jon explains it through a metaphor:
“Your body has a gas pedal and a brake pedal. Some people have the gas pedal stuck to the floor. ZenBud helps them rediscover the brake.”
Where many wellness tools require commitment, discipline, or long routines, ZenBud is intentionally different: You put it on. It does the work. You feel the shift.
For students and young adults whose days are often unpredictable and overloaded, this matters. It meets people where they are, not where we wish they were.
From the earliest prototypes to the current product, ZenBud has undergone:
- multiple rounds of research and development
- third-party published studies
- clinical trials demonstrating promising effects
- high adoption among users who want help regulating stress without adding more to their plate
Jon believes this kind of passive, effortless technology represents the future of wellbeing.
Why ZenBud Chose to Support LWF
Jon’s answer came without hesitation: alignment in mission.
He believes deeply that wellbeing begins early and that young adults deserve tools that actually work for their lifestyle.
“We saw Lifelong Wellbeing as an opportunity to help the next generation live better than we have. It aligned perfectly with our focus on mental health.”
At LWF, we exist to make wellbeing accessible, science-informed, and realistic for college students. ZenBud shares that philosophy.
Both organizations believe in:
- nervous system education
- breaking cycles of chronic stress
- early intervention
- building lifelong resilience through habit, awareness, and accessible tools

A Message to Students: You Don’t Have to Wait to Take Care of Yourself
College today is stressful, overstimulating, and often encourages students to push their bodies and minds beyond what’s sustainable.
Jon understands this not as an outsider but as someone who was just there:
“I treated my body like trash in college too. Most people do. But you don’t need to wait until after college to take care of yourself or start building something meaningful.”
His encouragement for students is twofold:
1. You can improve your wellbeing without overhauling your life.
Most young adults won’t stick to 52-step morning routines and they shouldn’t have to.
Passive, easy tools (like ZenBud, wearables like Oura rings, and other emerging tech) will define the next wave of wellness.
2. You can build the future right now.
Jon built his company during college.
“You’re totally capable of creating technology that will shift the state of the world. Maybe you skip one or two nights of partying. Maybe one or two years. It depends on how big of an impact you want to make.”
A Message to University Leaders: If You Want Better Wellbeing Outcomes, Make It Easy
Jon speaks candidly about the gap he sees in university wellbeing initiatives.
Many campuses invest heavily in programs students rarely use because they require too much time, effort, or coordination.
“If the goal is student wellbeing, then low-effort, easy-use technologies will always win. But many programs aren’t designed with that in mind.”
He also acknowledges the financial and political realities universities face and the need to align wellbeing with sustainable, scalable models of engagement.
ZenBud represents one pathway: a technology students will actually use, independent of scheduling, staffing, or programming attendance.
Building the Next Generation of Innovators
Jon is passionate about helping universities and wellbeing organizations nurture young creators.
He believes this requires:
- access to tools
- access to capital
- environments where ideas can be tested quickly
- fewer barriers and gatekeepers
- an incubation mindset rather than a credentialing mindset
He is also blunt about what needs to change:
“Universities are becoming less relevant unless they pivot. They need to become low-risk innovation incubators. Fun, community-driven … focused on building ideas, not just degrees.”
It’s a bold vision, but one that resonates deeply with the patterns we’re seeing across campuses.
In Gratitude
We’re grateful to Jon and the ZenBud team for supporting the Lifelong Wellbeing Foundation and for believing, as we do, that young adults deserve tools that match the realities of their lives.
Together, we’re committed to bringing accessible wellbeing support to the next generation of leaders, creators, and changemakers.
To learn more about ZenBud and the ways they’re using science and technology to promote calm, visit https://zenbud.health/ and check out Jon’s recent appearances on Dave Asprey’s podcast, The Human Upgrade, and Longevity with Nathalie Niddam.









